EXPRESSION OF INTEREST: DEVELOPMENT OF RADIO DRAMA SERIES AND COMEDY FOR SOCIAL CHANGE

Strengthening Citizens’ Resistance Against the Prevalence of Corruption (SCRAP-C) project

Primary Audience

Nigerians (rural and urban audience)

Product

  • Radio drama Series Script writer and a producer
  • Comedy for social change Script writer and a producer

Introduction

The Centre for Democracy and Development (CDD) is an independent, not-for-profit, research, training, advocacy, and capacity building organisation established in the United Kingdom in 1997 and registered in Nigeria in 1999. The Centre was established to mobilise global opinion and resources for democratisation, development, and human security in West Africa. It also provides alternatives and best practices to the sustenance of democracy and development in the region. 

Mass media provide information for people at large so that there is acceptance of an idea to create interest. It has continued to play a vital role in influencing awareness level leading to changes in attitudes and behaviours of human being, which helps to inculcate positive values and norms in a society. Acknowledging this, the Centre for Democracy and Development (CDD-West Africa) would be fostering positive social change in the Nigerian society around anti-corruption campaigns using the media by producing and disseminating strategic messages. It is against this backdrop that CDD-West Africa is publishing this advert for qualified vendors to submit a proposal (narrative and budget).

About SCRAP-C project

The Strengthening Citizen’s Resistance Against the prevalence of corruption (SCRAP-C) project aims to influence social norms and attitudes that help corruption to thrive in Nigeria to effect social change. The project leverages on social capital and social networks to promote a corruption adverse mentality. It also aims to build confidence in Nigerians and values around honesty, integrity, and transparency (HIT) and counter the pessimistic feelings of helplessness associated with the state of corruption in Nigeria.

SCRAP-C is being implemented by CDD together with other consortium and implementing partners. It is a 5-year project supported by DFID.

Scope of Work

  1. Radio drama script writer and a producer

It is well established that a good, quality and entertainment-based radio drama would engage, involve, and lean imprints on the audience, particularly on issues relating to corruption. Its impressionable impact on audience would unarguably lead to behavioural change.

CDD-West Africa would be interested in a radio drama script writer and producer that:

  • Raises the knowledge level of people on the strategic collective actions to be taken to mitigate it. This must take cognisance of socio-political, economic, and environmental contexts in Nigeria.
  • The scriptwriter is expected to produce the episode as well.
  • Showcase the impact of corruption (cost of corruption) in Nigeria.
  • Showcase the consequences of not taking actions to address the phenomenon of corruption.
  • Uses real-life issues/problems and what resonates with Nigerian (such as football) to drive conversation around the significance of collective actions to fight corruption in the country.
  • Has the capacity to raise people’s conscious, leading to behavioural changes on corruption-related issues for every Nigerians, irrespective of ethnic, religious, and political affiliations.
  • The drama series will be produced in five languages; Igbo, Yoruba, Hausa, Pidgin English and English language  
  • The total cost of production, broken down into budget lines.

The radio drama is expected to be produced in English, Pidgin English, Yoruba, Hausa, and Igbo languages.

2. Comedy for social change

Comedy is a powerful source of influence and information. It opens doors to complex issues, persuades people emotionally and can break down social barriers. CDD-West Africa is leveraging on comedy to bring people to understand the consequences and impacts of corruption in Nigeria. As such, the Centre is looking forward to receiving EoI from a qualified vendor on the production of comedy for social change that:

CDD-West Africa would be interested in a script writer and producer that:

  • Has persuasive power to change corruption averse mentality of Nigerians.
  • Capture attention cut through the clutter, provide access to new information and offer strategic ideas for collective actions against corruption.
  • An articulate specific call to action that is reflective of the realities of the day.
  • Is culturally sensitive and use satire to mobilise Nigerians to support anti-corruption campaigns.

The comedy for social change is also expected to be produced in English, Pidgin English, Yoruba, Hausa, and Igbo languages.

The technical proposal should include

The technical proposal should capture the following:

  1. The Comedy Script outline will be written in clear cut captioned messages being depicted in each scene.
  2. Production of the episodes will be in the five (5) selected languages; English, Pidgin English, Yoruba, Hausa, and Igbo languages.
  3. Details of technical production process and schedule.
  4. Experience of performing similar kind of tasks.
  5. The total cost of production, broken down into budget lines.

Any submission made by companies must be accompanied by a CAC registration certificate as well as sample work done in the past (if available).

Assessment and selection of proposals

Proposals will be evaluated using the following criteria:

  1. Clarity, creativity, contextually relevant, and coherent.
  2. Story/script outline and its ability to connect messages with the audience.
  3. Feasibility of the workplan
  4. Credentials of the applicant
  5. Proposed budget

Application deadline

The deadline for submission of EoI is 30 July 2020.

Method of Application
Interested and qualified candidates should forward a proposal and budget to: recruitment@cddwestafrica.org using “EoI – RADIO DRAMA AND COMEDY” in Capital Letters as Subject.